The One-Liner Workshop

How do you answer
the question

“What do you do?”


Harness the power of story to create a better way
to talk about what you do with The One-Liner Workshop.

There is one question that makes most people cringe a little.


If you can’t answer the question “What Do You Do?” in a clear and memorable way, you are missing sales opportunities and losing business…. And maybe coming off a little awkward.

Stop overthinking it and tell people what they want to hear – A story about them and how you have a solution to their problem.

someone confused about how to explain what they do for work because they haven't yet attended the one liner workshop

Watch your story work wonders.


In this 45-min live workshop, you’ll discover the answer to this age-old question that will help you create more opportunities to win more sales.

StoryBrand Certified Guide and CEO of Well Dressed Walrus, Curt Stockwell, will share the reasons why your one-liner (or “elevator pitch”) may be the most important tool in your marketing toolbox.

Rewrite the narrative with
our proven framework

This workshop equips you with a simple three-part framework to create a
one-liner that will have listeners wanting to learn more about what you do.


In 45-minutes, you’ll learn how to:

Identify the problem or pain point that most of your clients face.

Talk about your solution to that problem in a unique way.

Explain how your customer will feel after you solve their problem.

A smiling woman in a yellow blouse attending a virtual one-liner workshop

Three Steps to a Clearer Message


Register for the workshop

Craft your One-Liner

Watch your business grow

Join The Waitlist


Sponsor a Public Workshop


Reserve a Private Workshop


A podcast that helps you sharpen the most important tool in your marketing tool box.

host of the one-liner workshop

Recent One-Liner Workshop Episodes

Promotional graphic for episode 21 of the one-liner workshop podcast featuring Jim Paras, a business consultant.

EP 21: EOS Implementer

Jim juggles multiple roles as a professional and often resorts to the catch-all term “well… I’m a consultant,”. It’s high time we crafted a response for Jim that’s not only concise and memorable but also sparks intrigue about the multifaceted nature of his work.
Promotional image for podcast episode 20 featuring Ryan Coté as the guest, who is a digital marketing director.

EP 20: Digital Services Director

Let’s help Ryan’s team head into the future for this new vertical of B2B manufacturing with a clear and memorable one-liner not just for him, but for his entire team.
Podcast episode graphic featuring Keith Dimeler, owner/CPA of Dimeler & Associates for episode 19 of the One-Liner Workshop Podcast.

EP 19: Tax Accounting Pro

Today, we’ll help him create a clear and memorable one-liner that will help anyone understand his offerings, allowing Keith to engage in more conversions about his brand and land more business.
Promotional graphic for episode 18 of the one-liner workshop podcast, featuring media personality Brian Morris.

EP 18: Media Personality

Today, we’ll help Brian create a one-liner that quickly explains the value of his show to his target audience, enticing them to tune in and grow in their relationship with Christ in a unique way.
Promotional graphic for episode 17 of the one-liner workshop podcast, featuring Joff Williams, a managing director.

EP 17: Charitable Medical Care

Today, we’ll help Joff create a one-liner that will communicate to all stakeholders how he leads the mission of providing hope and healing to others.
Marisa Ala on episode 16 of the one-liner workshop podcast

EP 16: Estate Legal Services

Although The Ala Firm has a great tagline – Planning to leave a legacy, Marisa still needs a way to clearly explain the problem she solves and the success she helps others achieve.
Kendra Wiiest on episode 15 of the one liner workshop

EP 15: Business Coaching

Kendra Wiiest is the owner of Profectus Business Coaching. Her coaching services help business owners grow a thriving business. Kendra came to the show with a decent answer to the question “What do you do?” but she knows in its current form, it lacks some real punch, and she also wants to have more confidence…
Photo of Jesse Grothaus on episode 14 of the one liner workshop.

EP 14: Salesforce Consulting

Today, we’ll help Jesse Grothaus craft an easily digestible one-liner for his business that will open the door for more potential clients.
Tatianna Felix on episode 13 of the one liner workshop.

EP 13: Construction Workforce Development

Tatianna Felix is the head of marketing for the Inland Pacific chapter of Associated Builders and Contractors Inc. Today, we’ll help Tatianna craft an engaging one-liner that will challenge this belief and encourage people to consider the benefits of commonly overlooked careers.
Danny Porter on episode 12 of the one liner workshop podcast

EP 12: Small Business Consulting

Danny Porter is the founder of Porter & Co LLC, a small business consulting agency. Today, we’re going to help Danny create a one-liner that will spark curiosity and open the door for deeper conversations with potential clients.
Photo of Kelli Thompson talking about Digital Content Ownership (NFTs) on episode 11 of the one liner workshop.

EP 11: Digital Content Ownership (NFTs)

Kelli Thompson is the founder of Tokens Square, a consultancy specializing in NFTs. Today, our aim is to help Kelli craft a one-liner that will help the average person understand this new industry and the practical value her services provide.
Promotional graphic for Episode 7 of "The One-Liner Workshop Podcast" featuring guest Cammy Presho, Non-Profit Coordinator.

EP 7: Non-Profit Coordinator

In this episode, you’ll hear how she’s a powerhouse in the local community, helping non-profits reach their goals through connection and collaboration.  
Promotional graphic for Episode 6 of "The One-Liner Workshop Podcast" featuring guest Ann Long, Shared-Space Co-working

EP 6: Shared-Space Co-Working

So her biggest struggle when answering the question “What Do You Do” is not jumping to conclusions and filling her message with terms that her clientele will not understand.
Promotional graphic for Episode 5 of "The One-Liner Workshop Podcast" featuring guest Laura Dentone, Health Advocate.

EP 5: Health Advocate

Laura’s biggest struggle when answering the question “What Do You Do” is trying to avoid filling her answer with science jargon that does not make sense to the average person.
Promotional graphic for Episode 4 of "The One-Liner Workshop Podcast" featuring guest Jarrod Carter, Forensic Scientist.

EP 4: Forensic Scientist

Jarrod’s biggest struggle when answering the question “What Do You Do” is trying to clarify the assumptions people make about his industry while avoiding the desire to over-explain using jargon and inside language.
Promotional graphic for Episode 3 of "The One-Liner Workshop Podcast" featuring guest Ryan Ferguson, Professional Filmmaker.

EP 3: Professional Commercial Filmmaker

Ryans’s biggest struggle when answering the question “What Do You Do” is filling his answer with industry jargon that does not make sense to the average person.
Promotional graphic for Episode 2 of "The One-Liner Workshop Podcast" featuring guest Kibbee Walton, Professional Photographer.

EP 2: Professional Photographer

Kibbee’s biggest struggle when answering the question “What Do You Do” is effectively getting across the importance of investing in professional photos for your family.