Episode 20

Digital Services Director

Ryan Cote is the director of digital services for the digital division of Ballantine, a company specializing in direct mail and digital marketing that helps brands and companies connect with their customers.

He and his family have been at it for almost 60 years, since 1966. Now, for the digital side of Ballantine, they’re making a shift to a very specific niche – digital marketing services for B2B manufacturing companies.

When repositioning a brand, it’s critical to get the entire team on board with your new messaging. When your whole team understands the answer to the question “What do you do?”, (especially when you’re niching down) everyone turns into your salesforce.

Let’s help Ryan’s team transition to this new vertical of B2B manufacturing with a clear and memorable one-liner that will empower them to share their new brand-message. Let’s get started.

To learn more about The Ballantine Corporation, visit https://www.ballantine.com/

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/