Episode 8

Reba Parkinson-Nigh: Collectibles and Awards

Reba is the Co-Founder & CEO of Custom Pins and Buckles.  Her company operates within a highly specialized industry. Like many business owners in niche fields, she faces the challenge of effectively describing her unique product. When attempting to explain her company’s services, Reba often resorts to a mission statement laden with industry-specific terminology.

She recognizes that this approach lacks clarity and often leaves individuals perplexed rather than captivated. Our objective today is to resolve this issue for Reba by formulating a clear and memorable One-Liner.

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