Marketing Message

Let us craft a marketing message that turns your ideal audience into paying customers.

Your comprehensive Messaging Playbook will help you present clear and consistent messaging across all or your marketing communications.

A man with a beard, wearing a dark suit and a watch, sits at a desk with a laptop, holding his temples and looking at the screen with a focused expression. Papers labeled "marketing playbook" are scattered on the desk, and the background is a modern office space.

Are you struggling to find the right words to use in your marketing?

Small business owners often struggle to create messaging that resonates with their target customers because they’re too close to their business.

This common issue, known as the “Curse of Knowledge”, hinders our ability to speak to our audience in their language.

Unfortunately, this leads to scattered and inconsistent messaging that fails to bring in more customers.

When you have the right words to say…

you can promote your business with confidence. Anywhere. Anytime.

A clear and consistent marketing message helps you…

Icon of an open hand holding a gift box with a bow on top, designed in a simple, line-art style and rendered in orange. Ideal for illustrating your marketing playbook with visual clarity and appeal.

Clarify your Value Proposition to help customers understand why they should buy from you.

An orange line drawing icon featuring four boxes connected to a central point with a lightbulb and a star on top. The surrounding lines suggest a network or distribution system, representing elements of a marketing playbook.

Clarify your Positioning so customers know what makes you unique from your competitors.

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Attract more leads, close more deals, and keep the clients you love.

An orange icon depicting a megaphone with sound lines emanating from it, reflecting elements of a marketing playbook.

Turn employees and clients into brand ambassadors with an easy-to-remember brand message.

Three individuals are gathered around a table, working collaboratively on their marketing playbook. One person is typing on a laptop while another is holding a tablet. Various office supplies, including pens and papers, are scattered on the table. The background shows a white brick wall.
A black booklet titled "Your Brand's Messaging Playbook" in white text. Below the title, icons representing social media, email, and other communication methods are connected by lines and arrows in orange, resembling a marketing playbook diagram.

What’s inside your Messaging Playbook?

Your Messaging Playbook is designed to provide you with the essential tools and strategies to effectively communicate your brand’s value, connect with your target audience, and drive business growth. Inside, you’ll find detailed guides and examples to help you craft compelling messages across all of your marketing efforts.

  • Buyer Persona
  • Storybrand Brandscript
  • FAQ Messaging / How to Overcome Objections
  • Sales Letter Example
  • Elevator Pitch Example
  • “One-liner”
  • Tagline
  • Real World Messaging Use Cases

Understand Your Customer Better

Buyer Persona

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It helps you understand your customers’ goals, challenges, and behaviors, allowing you to tailor your marketing strategies to meet their needs more effectively.

Build Trust with Proactive Answers

FAQ Messaging / How to Overcome Objections

FAQ messaging involves preparing answers to common questions and objections that potential customers might have. This proactive approach helps build trust and credibility by addressing concerns upfront, making it easier for prospects to move forward in the buying process.

Open The Door to Better Networking

Elevator Pitch Example

An elevator pitch is a brief and persuasive speech that introduces your business, product, or service in a concise manner. It is designed to capture the listener’s attention and spark interest within a short time frame, typically 30 seconds to two minutes. A strong elevator pitch can open doors to new opportunities by making a memorable first impression.

Integrate Consistent Messaging Everywhere

Real World Messaging Use Cases

Real world use cases provide practical examples of where you can apply your new messaging. These include various touch points such as your social media bio, email signature, business card, website, and more. By showcasing these examples, you can see how your refined messaging can be seamlessly integrated into different aspects of your marketing and communication efforts, ensuring consistency and effectiveness across all channels.

Simplify Your Messaging with
Storytelling Magic

Storybrand Brandscript

The Storybrand Brandscript is a powerful tool that helps you clarify your brand’s message by using the elements of storytelling. Developed by Donald Miller, it focuses on positioning your customer as the hero and your brand as the guide that helps them overcome their challenges. This approach simplifies your messaging, making it more engaging and effective across all marketing channels.

Persuade and Convert The Non-Salesy Way

Sales Letter Example

A sales letter is a written communication designed to persuade potential customers to take a specific action, such as making a purchase or requesting more information. It highlights the benefits of your product or service, addresses the reader’s pain points, and includes a compelling call to action. A well-crafted sales letter can generate leads, build relationships, and drive sales.

Be Remembered with a Powerful “One-Liner”


A “one-liner”, or a “hook”, is a succinct statement that encapsulates the essence of your business or value proposition. It is designed to be easily remembered and quickly convey what your business does and why it matters.

Elevate your Brand Identity


A tagline is a short, memorable phrase that captures the core essence of your brand. It is often used in marketing campaigns and branding efforts to reinforce your brand identity and make a lasting impression on your audience. A strong tag line can differentiate your brand and make it more recognizable.


we understand the challenge of crafting a marketing message that stands out in a crowded market.

Well Dressed Walrus delivers the just right thing that your audience needs to hear or see. They get the nuances. And it’s this laser focus that makes them invaluable. Not to mention, they’re so easy to work with. Good folks doing good work.

Brandon Dahl


Curt and his team were awesome to work with! Very happy with our new website and his help in guiding us through implementing the StoryBrand framework into our marketing.

Kibbee Walton

Artisan Portrait

The team at WDW is great!

They helped us create our StoryBrand Brandscript. Also, they did an amazing job with our website.

Jeff Allain

New Economy


We’ve helped 100’s of small businesses clarify their messaging.

Using the proven and timeless Storybrand framework, we help great companies like yours clarify their message so customers listen and businesses grow.

A man with a beard and a short haircut is sitting at a table with a laptop in front of him, smiling, and wearing a light blue shirt. In the lower-right corner is a "Certified StoryBrand Guide" badge for the years "2018 - Present," symbolizing his expertise in the marketing playbook.
A person with curly gray hair and glasses is smiling and holding a tablet. They are wearing a blue and white striped shirt and standing in an office environment, likely reviewing the new marketing playbook. The background is slightly blurred, with large windows and office furniture visible.

Clarifying your marketing message is simple!

Messaging Brainstorm Session

We start by guiding you through the Storybrand brandscript as we apply it to your company. Together, we start to piece together who your customer is and what they care about.

Receive Your Custom Messaging

We craft and deliver your custom messaging playbook. You receive everything your need to promote your business with a clear and compelling message.

Execution and Ongoing Support

For the next 6 months, we are available to review and consult all your marketing efforts as you implement your new Messaging Playbook across all your marketing.

Are you unsure of who your customers are? Or what makes your company unique?

Often, our clients don’t feel confident that they know their customers well enough to create a solid Storybrand Brandscript. In these instances, we recommend using our Voice of The Customer Market Research service before creating your messaging playbook.

Our VoC market research service helps you…

Clearly identify who your target market is. What are their demographics? Psychographics? Pain points?

Learn what your customers think makes your product or service unique, and what they actually care about when purchasing from you.

Receive feedback on areas of improvement within your product or service that will lead to more satisfied customers.

Solidify your marketing message going forward with a Storybrand Brandscript that is built on your customers own feedback. The most reliable way to know your message will resonate.

It’s time to start using the right words in your marketing

with a consistent marketing message that works everywhere.

Still have questions?

Visit our FAQs page to learn more about each of our services.