StoryBrand Messaging Services
Why Your Small Business Needs a Clear Marketing Message
Well Dressed Walrus, based in Spokane, WA, builds StoryBrand certified messaging playbooks that clarify your brand message and attract more qualified leads for businesses across the country.
Overcome the ‘Curse of Knowledge’ and Find Your Message
You know your business better than anyone. You’ve built it, run it, and thought about it more than any customer ever will. That closeness is exactly what makes your marketing message hard to write.
Marketers call this the “Curse of Knowledge.” It’s the reason so many small business messages sound jargon-heavy or centered on the company instead of the customer. Visitors land on a website, scan for ten seconds, and leave confused about what you actually do.
A StoryBrand marketing message fixes this by starting with your customer’s problem instead of your company’s story. Without a clear message, even the best products get buried under messaging that confuses everyone except the people who wrote it.
When you have the right words to say… you can promote your business with confidence. Anywhere. Anytime.
“If you are tired of marketing that does not work and want some hope, I would hire Curt and his team.”
Donald Miller
StoryBrand Author, Founder
A Personal Message from Don >
How a Clear Marketing Message Delivers Results
Built on the framework created by Donald Miller, StoryBrand BrandScript positions your customer as the hero and your business as the guide who helps them win.
A clear StoryBrand marketing message does four things for your business:
Clarifies your value proposition so customers understand why they should buy from you
Clarifies your positioning so customers know what makes you different from your competitors
Attracts more leads, closes more deals, and keeps the clients you already have
Turns employees and clients into brand ambassadors with a message that’s easy to repeat
What’s Inside Your StoryBrand Messaging Playbook?
Your custom messaging playbook translates the StoryBrand framework into tools you can use across your marketing:
Core Marketing Message Concepts
Understand Your Customer Better
Buyer Persona
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It helps you understand your customers’ goals, challenges, and behaviors, allowing you to tailor your marketing strategies to meet their needs more effectively.
Build Trust with Proactive Answers
FAQ Messaging / How to Overcome Objections
FAQ messaging involves preparing answers to common questions and objections that potential customers might have. This proactive approach helps build trust and credibility by addressing concerns upfront, making it easier for prospects to move forward in the buying process.
Open The Door to Better Networking
Elevator Pitch Example
An elevator pitch is a brief and persuasive speech that introduces your business, product, or service in a concise manner. It is designed to capture the listener’s attention and spark interest within a short time frame, typically 30 seconds to two minutes. A strong elevator pitch can open doors to new opportunities by making a memorable first impression.
Integrate Consistent Messaging Everywhere
Real World Messaging Use Cases
Real world use cases provide practical examples of where you can apply your new messaging. These include various touch points such as your social media bio, email signature, business card, website, and more. By showcasing these examples, you can see how your refined messaging can be seamlessly integrated into different aspects of your marketing and communication efforts, ensuring consistency and effectiveness across all channels.
Simplify Your Messaging with
Storytelling Magic
Storybrand Brandscript
The Storybrand Brandscript is a powerful tool that helps you clarify your brand’s message by using the elements of storytelling. Developed by Donald Miller, it focuses on positioning your customer as the hero and your brand as the guide that helps them overcome their challenges. This approach simplifies your messaging, making it more engaging and effective across all marketing channels.
Persuade and Convert The Non-Salesy Way
Sales Letter Example
A sales letter is a written communication designed to persuade potential customers to take a specific action, such as making a purchase or requesting more information. It highlights the benefits of your product or service, addresses the reader’s pain points, and includes a compelling call to action. A well-crafted sales letter can generate leads, build relationships, and drive sales.
Be Remembered with a Powerful “One-Liner”
“One-Liner”
A “one-liner”, or a “hook”, is a succinct statement that encapsulates the essence of your business or value proposition. It is designed to be easily remembered and quickly convey what your business does and why it matters.
Elevate your Brand Identity
Tagline
A tagline is a short, memorable phrase that captures the core essence of your brand. It is often used in marketing campaigns and branding efforts to reinforce your brand identity and make a lasting impression on your audience. A strong tag line can differentiate your brand and make it more recognizable.
AS A SMALL BUSINESS OURSELVES…
We understand the challenge of crafting a marketing message that stands out in a crowded market.
Well Dressed Walrus delivers the just right thing that your audience needs to hear or see. They get the nuances. And it’s this laser focus that makes them invaluable. Not to mention, they’re so easy to work with. Good folks doing good work.
Brandon Dahl
Trualta
Curt and his team were awesome to work with! Very happy with our new website and his help in guiding us through implementing the StoryBrand framework into our marketing.
Kibbee Walton
Artisan Portrait
The team at WDW is great!
They helped us create our StoryBrand Brandscript. Also, they did an amazing job with our website.
Jeff Allain
New Economy
ABOUT US
Your StoryBrand Certified Guide, Based in Spokane, WA
Well Dressed Walrus is a StoryBrand-certified marketing agency based in Spokane Valley, Washington, founded in 2011. Curt Stockwell, our founder, is a StoryBrand Certified Guide who has helped hundreds of small businesses clarify their message.
Every messaging playbook we build follows the same brandscript structure that has helped businesses across the country turn confusing marketing into a message that converts customers.
Our Simple 3-Step Process for Clear Marketing Messaging
Messaging Brainstorm Session
We start by guiding you through the Storybrand brandscript as we apply it to your company. Together, we start to piece together who your customer is and what they care about.
Receive Your Custom Messaging
Playbook
We craft and deliver your custom messaging playbook. You receive everything your need to promote your business with a clear and compelling message.
Execution and Ongoing Support
For the next 6 months, we are available to review and consult all your marketing efforts as you implement your new Messaging Playbook across all your marketing.
Are you unsure of who your customers are? Or what makes your company unique?
Often, our clients don’t feel confident that they know their customers well enough to create a solid Storybrand Brandscript. In these instances, we recommend using our Voice of The Customer Market Research service before creating your messaging playbook.
Clearly identify who your target market is. What are their demographics? Psychographics? Pain points?
Learn what your customers think makes your product or service unique, and what they actually care about when purchasing from you.
Receive feedback on areas of improvement within your product or service that will lead to more satisfied customers.
Solidify your marketing message going forward with a Storybrand Brandscript that is built on your customers own feedback. The most reliable way to know your message will resonate.
It’s time to start using the right words in your marketing
with a consistent marketing message that works everywhere.