Market Research

The first step to great marketing is learning what your customers love about you.

The Voice of the Customer is an essential market research tool designed to provide you with a deep understanding of what your customers truly care about, so you can create marketing that speaks to them.

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Many businesses lack clear insights into what their customers value about their products or services.

This makes it difficult to differentiate their brand in a crowded market, leading to ineffective marketing and lost sales.

Knowing your customer deeply—where they are, what they are looking for, and what motivates them—is crucial for effective marketing communications.

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Grow your business with customer-driven marketing.

Through our Voice of the Customer market research, you receive…

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An orange icon features a speech bubble with three stars above it, containing lines of text and a pencil, resembling elements from a marketing playbook.

Honest Feedback

Third-party interviews encourage more candid responses, providing valuable insights that direct feedback might miss.

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Effective Messaging
Guidance

Tailor your communication across websites, emails, social media, and advertising to resonate with your target customers.

An orange icon of a bullseye target with a single arrow hitting the center, representing accuracy or achieving a goal in your marketing playbook.

Grounded Marketing
Strategy

Identify the most effective channels and methods to reach your customers based on their preferences and behaviors.

An orange magnifying glass icon with a line graph inside. The graph has three connected circular points and an upward trend leading to the upper right corner. The design symbolizes data analysis or searching for trends, making it a perfect fit for any marketing playbook.

Unbiased Analysis

External analysis ensures objectivity, offering a clear and unbiased perspective on customer feedback.

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Product Improvement
Recommendations

Adjust to common customer suggestions to enhance product satisfaction, driving word-of-mouth and positive reviews.

What’s included
in the Voice of the Customer?

Buyer Persona Report

Semi-fictional outlines of your ideal customer to help you put yourself in their shoes when creating marketing strategies.

“Three Uniques” Report

Identify and articulate the top three unique aspects of your business as perceived by your customers.

Key Insights Report

Actionable suggestions for product and service improvements based on customer feedback.

Complete Access to All Research

Full interview footage, searchable transcriptions, and comprehensive interview summaries.

Video Testimonials for Future Promotional Content

Testimonial video clips derived from customer interviews that can be used on your website or social media.

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Our Proven
Voice of the Customer Process

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STEP 1

Set Up

We work with you to create the right questionnaire and help you invite the right customers to participate in our research.

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STEP 2

Research

We conduct 15-minute interviews with your ideal customers and consolidate the results into a complete report for you.

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STEP 3

Report and Implement

You receive a full summary of what makes your company unique, clarifying your positioning and solidifying your marketing message going forward.

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ABOUT US

You shouldn’t have to guess what your customers value.

Our marketing agency is dedicated to helping you know what your customers care about. That way, we can craft a marketing message that leverages what truly makes your company valuable in their eyes.

We don’t assume we know. We hear it directly from your customers.

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A man with gray hair and glasses is sitting comfortably on a chair, using a laptop. He is smiling and dressed in a dark blazer and black shirt. The background shows a large window with an urban view. Orange shapes frame the image's corners.

It’s time to start tailoring your marketing strategy to your ideal customers.

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Still have questions?

Visit our FAQs page to learn more about each of our services.

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The first step to great marketing is learning what your customers love about you.

Many businesses lack clear insights into what their customers value about their products or services.