WDW Marketing & Web Design Blog
Local SEO vs. National SEO: What a Spokane Business Needs
Two businesses can rank on Google for the same keyword and get completely different results from it. A contractor in Spokane Valley and a software company selling to customers across…
How AI Is Changing the Way Local Businesses Get Found
Service businesses operate on a narrow window. When someone in the area decides they need a contractor, a marketing agency, a specialist, they search and they move fast. The businesses…
Benefits of Hiring a Sales Funnel Consultant for Your Small Business
You’ve built a website. You’re running ads, sending emails, maybe posting daily on social media. And leads still aren’t turning into customers the way you expected. That gap between traffic…
Why ChatGPT doesn’t mention your business, and how to change that.
AI tools can’t recommend a business they can’t clearly understand. Learn what actually gets you mentioned in ChatGPT, Claude, and Perplexity results.
Website Rebuild vs. Redesign: Which Does Your Business Need?
“Rebuild” and “redesign” get used interchangeably online, but they’re not the same, and they don’t cost the same amount. Confusing the two is how business owners end up either overpaying…
6 Questions to Ask Before Hiring a Web Design Agency in Spokane
A bad website hire costs more than money. It costs the months you spend waiting for a redesign that doesn’t perform, the customers who leave before your new site ever…
StoryBrand Web Design: What It Is and Why It Works
Most small business websites lose customers in the first five seconds. Not because the design is bad, but because the message is confusing. When visitors land on a homepage, they…
How Well Dressed Walrus Helps Spokane Businesses Show Up in AI Search Results
There’s no shortage of agencies telling you AI search is changing everything right now. Most of them can explain the trend. Fewer can tell you specifically what they’ll do about…
How to Track Whether Your Business Is Receiving AI Citations
You’ve updated your Google Business Profile. Your website explains what you do and who you help. You’ve been collecting reviews. By most measures, you’re doing the right things. But here’s…
How to Show Up in Google’s AI Overviews: A Practical Guide for Small Businesses
A business ranks on the first page of Google. Has for years. Good reviews, a solid website, consistent traffic. Then AI Overviews started appearing at the top of search results,…
How Local Businesses Can Show Up in AI Search Results
A potential customer in Spokane opens ChatGPT and asks for a recommendation. It gives them three names. Do you know if yours is one of them? Most small business owners…
Why Your Google Business Profile Might Be Your Most Underused SEO Asset
Think of the last time you needed a quick service in Spokane. Maybe a plumber for a midnight leak or a local accountant to help with taxes. You didn’t scroll…
Squarespace, Wix, or WordPress? What Actually Matters for Your Business Website
At Well Dressed Walrus, we believe the business with the clearest message wins. When you’re standing at the crossroads of choosing a website platform, it’s easy to get overwhelmed by…
How Many Pages Should a Small Business Website Have?
Imagine scrolling through a massive, 100-page website that feels like a cluttered storage shed where everything is labeled “important”. That’s what happens when the fear of having a site that…
Is SEO Worth It for a Small Business? An Honest Look at Timelines, Cost, and ROI
If you’ve ever felt like your marketing is just a series of expensive short-term flings with paid ads, you aren’t alone. Many small business owners come to Well Dressed Walrus…
How to Get Your Business Mentioned by AI Tools (Without Running Ads)
Your customers are still researching before they buy. They’re just not always using Google to do it. Tools like ChatGPT, Perplexity, and Google’s AI Overviews are increasingly the first place…


