The One-Liner Workshop

How do you answer
the question

“What do you do?”

Harness the power of story to create a better way
to talk about what you do with The One-Liner Workshop.

Schedule a Workshop

There is one question that makes most people cringe a little.

If you can’t answer the question “What Do You Do?” in a clear and memorable way, you are missing sales opportunities and losing business…. And maybe coming off a little awkward.

Stop overthinking it and tell people what they want to hear – A story about them and how you have a solution to their problem.

Schedule a Workshop
someone confused about how to explain what they do for work because they haven't yet attended the one liner workshop

Watch your story work wonders.

In this 45-min live workshop, you’ll discover the answer to this age-old question that will help you create more opportunities to win more sales.

StoryBrand Certified Guide and CEO of Well Dressed Walrus, Curt Stockwell, will share the reasons why your one-liner (or “elevator pitch”) may be the most important tool in your marketing toolbox.

Rewrite the narrative with
our proven framework

This workshop equips you with a simple three-part framework to create a
one-liner that will have listeners wanting to learn more about what you do.

In 45-minutes, you’ll learn how to:

Identify the problem or pain point that most of your clients face.

Talk about your solution to that problem in a unique way.

Explain how your customer will feel after you solve their problem.

A smiling woman in a yellow blouse attending a virtual one-liner workshop

Three Steps to a Clearer Message

Register for the workshop

Craft your One-Liner

Watch your business grow

Schedule a Workshop
  • Curt definitely has very unique skill and I am so grateful for the opportunity to take his “One Liner” workshop. I was able to create my One Liner so I can confidently and briefly explain what I do without overcomplicating it with too many words. His method makes so much sense! I 100% recommend!
    Tiffany Forness – Insurance Sales Agent

Join The Waitlist

Join Waitlist

Sponsor a Public Workshop

Sponsor Workshop

Reserve a Private Workshop

Reserve Workshop

The One-Liner Workshop Podcast

A podcast that helps you sharpen the most important tool in your marketing tool box.

Be A Podcast Guest
host of the one-liner workshop

Recent One-Liner Workshop Episodes

  • Ep 23: Corporate Wellness Consulting

    Marcy Morrison is a Corporate Wellness Consultant who helps companies reduce healthcare costs by improving employee wellbeing and fitness. Her business focuses on assisting other health professionals in getting their programs into corporations to amplify their brand and increase profits. Marcy had a decent one-liner, but it contained too much corporate jargon. In this episode,…

  • EP 22: Digital Experience Curators

    Today, I’ll help Steve find his voice in explaining his business in a way that is memorable and repeatable by crafting a clear One-liner.

  • EP 21: EOS Implementer

    Jim juggles multiple roles as a professional and often resorts to the catch-all term “well… I’m a consultant,”. It’s high time we crafted a response for Jim that’s not only concise and memorable but also sparks intrigue about the multifaceted nature of his work.

  • EP 20: Digital Services Director

    Let’s help Ryan’s team head into the future for this new vertical of B2B manufacturing with a clear and memorable one-liner not just for him, but for his entire team.

  • EP 19: Tax Accounting Pro

    Today, we’ll help him create a clear and memorable one-liner that will help anyone understand his offerings, allowing Keith to engage in more conversions about his brand and land more business.

  • EP 18: Media Personality

    Today, we’ll help Brian create a one-liner that quickly explains the value of his show to his target audience, enticing them to tune in and grow in their relationship with Christ in a unique way.

  • EP 17: Charitable Medical Care

    Today, we’ll help Joff create a one-liner that will communicate to all stakeholders how he leads the mission of providing hope and healing to others.

  • EP 16: Estate Legal Services

    Although The Ala Firm has a great tagline – Planning to leave a legacy, Marisa still needs a way to clearly explain the problem she solves and the success she helps others achieve.

  • EP 15: Business Coaching

    Kendra Wiiest is the owner of Profectus Business Coaching. Her coaching services help business owners grow a thriving business. Kendra came to the show with a decent answer to the question “What do you do?” but she knows in its current form, it lacks some real punch, and she also wants to have more confidence…

  • EP 14: Salesforce Consulting

    Today, we’ll help Jesse Grothaus craft an easily digestible one-liner for his business that will open the door for more potential clients.

  • EP 13: Construction Workforce Development

    Tatianna Felix is the head of marketing for the Inland Pacific chapter of Associated Builders and Contractors Inc. Today, we’ll help Tatianna craft an engaging one-liner that will challenge this belief and encourage people to consider the benefits of commonly overlooked careers.

  • EP 12: Small Business Consulting

    Danny Porter is the founder of Porter & Co LLC, a small business consulting agency. Today, we’re going to help Danny create a one-liner that will spark curiosity and open the door for deeper conversations with potential clients.

  • EP 11: Digital Content Ownership (NFTs)

    Kelli Thompson is the founder of Tokens Square, a consultancy specializing in NFTs. Today, our aim is to help Kelli craft a one-liner that will help the average person understand this new industry and the practical value her services provide.

  • EP 7: Non-Profit Coordinator

    In this episode, you’ll hear how she’s a powerhouse in the local community, helping non-profits reach their goals through connection and collaboration.  

  • EP 6: Shared-Space Co-Working

    So her biggest struggle when answering the question “What Do You Do” is not jumping to conclusions and filling her message with terms that her clientele will not understand.

  • EP 5: Health Advocate

    Laura’s biggest struggle when answering the question “What Do You Do” is trying to avoid filling her answer with science jargon that does not make sense to the average person.

  • EP 4: Forensic Scientist

    Jarrod’s biggest struggle when answering the question “What Do You Do” is trying to clarify the assumptions people make about his industry while avoiding the desire to over-explain using jargon and inside language.