Pointguard Financial

Pointguard Financial is a leading accounting and outsourced CFO service provider located in Spokane Valley, WA. Specializing in serving closely held businesses and individuals, they offer a range of services including tax planning, preparation, and outsourced CFO talent. Their mission is to enhance the profitability of their clients through the innovative Pointguard System for Financial Management, which provides clarity and confidence in financial decision-making.

Pointguard Financial approached us with a dual challenge: to enhance their online presence to attract not only clients but also top-tier employees. Their existing website did not effectively communicate their brand’s strengths or appeal to potential recruits. The firm needed a platform that would showcase their expertise and create a compelling narrative for prospective team members, alongside their client-focused services.

To meet Pointguard Financial’s goals, we undertook a comprehensive redesign of their website. We focused on creating dedicated pages and engaging video content aimed at recruiting talented employees. These resources highlight the firm’s culture, values, and the opportunities available for career growth. Additionally, we developed “Messaging Playbooks” to ensure consistent and effective communication across all marketing channels. These playbooks serve as a guide for Pointguard Financial to maintain a unified brand message, enhancing their marketing efforts and outreach.

With the new website and strategic resources in place, Pointguard Financial is poised to enjoy significant benefits. The enhanced online presence will attract high-quality candidates and clients, bolstering their team and expanding their business reach. The consistent messaging provided by the playbooks will strengthen their brand identity, ensuring that all communications resonate with their target audience. This strategic overhaul not only elevates their recruitment and client acquisition efforts but also sets the stage for sustained growth and success in the competitive financial services industry.

Website Design
Website Development
Mobile Friendly Design
Content Audit
Content Writing
Custom Job Posting system
Client Portal
Online Business Directory Listings
Video Production
Messaging Playbook

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Pointguard Financial

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