Since 1971 Ghesquire Plastics has been serving the automotive industry as a trusted testing facility for new products. For most of those years, leads were not hard to come by as they were one of the country’s only testing facilities of their kind. This meant that a strategic marketing plan was not high on the priority list. Recent changes in the certification process have brought more competition to the marketplace, and GP had to shift its thinking about marketing. GP now has a robust online presence and a slick sales funnel to compete with the new competition proactively.
The work we completed on this project:
- Content Writing
- Automated Email Marketing (Groundhogg)
CRM Automations (Webhooks working with external CRM)
Searchable Database (Toolset, CPT)
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