Episode 40

EP 40 How to Avoid a Lawsuit

Welcome to Episode #40 of The Human Side of Marketing. This is where we talk with business owners, leaders, and industry voices about what really works (and what doesn’t) when it comes to modern marketing. Every conversation is practical, human, and built to help you think differently. Hit play to listen in.

ADA COMPLIANCE

Recently, the U.S. Supreme Court let stand a ruling basically stating that your website is the new front door of your business and it should be at least as accessible as the physical front door of any modern brick-and-mortar business.

A “non-accessible website” is one that cannot be navigated, consumed, or used easily by people with disabilities. People that are using some sort of assistive technology (like screen readers) to view your website.

A compliant and accessible website must have content that is perceivable, operable, understandable, and robust as defined by the Web Content Accessibility Guidelines (WCAG).

The number of website-accessibility lawsuits has tripled over the past 12 months.

In this episode we discuss what this all means and what the impact may be on your business.

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