Eyes For Life

What Wasn’t Working
When Dr. Heavin Maier came to us, her website didn’t reflect the level of care she provides. The layout was cluttered, key services like BVD and dry eye treatment were buried, and the messaging didn’t clearly communicate what made her practice different. At the same time, she needed a way to grow her specialty services while continuing to offer general eye care in a sustainable way.

How We Helped Turn Things Around
We started by interviewing her actual patients to understand why they chose Eyes for Life and what truly set her apart. From those insights, we identified her three uniques and used the StoryBrand framework to bring clarity to her message. We then rebuilt the site on WordPress with a clean design, intuitive navigation, and a stronger focus on guiding users to high-impact services—like the BVD self-assessment quiz—without overwhelming the experience.

Where Things Stand Now
Dr. Maier now has a website that finally works for her—positioning her as both a trusted general provider and a go-to expert in specialty care. It’s easy for patients to find what they need, take action, and understand how her care can improve their lives. And with ongoing SEO, hosting, and support, she doesn’t just have a great site—she has a team behind her. Her website is no longer a hindrance—it’s a tool that supports growth and gives her peace of mind so she can focus on what she does best: caring for her patients.

  • Website Design
  • Website Development
  • Mobile-Friendly Design
  • Content Audit
  • Content Writing
  • Custom Development: Promotions Management

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Eyes For Life

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