Episode 1
TARA WEAR – Powerful Connections Now
Welcome to Episode #1 of The One Liner Podcast. When customers don’t understand what you do, they won’t buy. A clear message gives them a reason to listen. Join us as we walk through the process of helping business owners craft simple one-liners that make people pay attention. As you listen, you will learn how clarity can boost your marketing, unify your team, and grow your business. Press play to begin.
Tara is a Corporate Leadership Development and Communication Specialist and owner of Powerful Connections Now.
Tara’s biggest struggle when answering the question “What Do You Do” is always explaining what she does differently each time she is asked. This results in a message that is not clear. And because it is different every time it is not memorable and repeatable.
In about 10 minutes, Tara and I are going to solve this problem and give her more confidence by creating a clear and memorable One-Liner.
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