EP 59: Make losing customers a top priority this year

Does Mark Cuban invest in every idea on Shark Tank? Did Babe Ruth swing at every pitch? Do screenwriters cram every good idea they have into a script? Sometimes it’s necessary to turn down new business. I get it, turning down anyone who wants to give you money sounds pretty ridiculous. But maybe it’s the right thing to do.

As an entrepreneur, business owner, manager, or whatever, you’ll never become the company you want to be if you keep chasing every opportunity.

In this episode we discuss how growth and new vision can affect the type of business (or customers) you say “yes” to and how losing customers may be the right thing to do in order to grow your business.