Episode 5

EP 5 How to Win More Sales by Positioning Yourself as The Guide

Here’s Episode #5 of The Human Side of Marketing. Marketing works best when it feels human, not complicated or overwhelming. In this podcast, we talk with people who are learning, testing, building, and leading in the real world. Each episode brings stories, perspective, and ideas you can carry forward. Hit play and enjoy.

Too many companies position themselves as the Hero of the story. Their websites talk mostly about what they sell and who they are. But the customer has a hard time relating because they come to your site wanting to know if you understand THEM.

In this episode we clarify how to be the Guide so your customers want to buy from you.

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