Episode 33

EP 33 Do you buy love or earn love

Here’s Episode #33 of The Human Side of Marketing. Marketing works best when it feels human, not complicated or overwhelming. In this podcast, we talk with people who are learning, testing, building, and leading in the real world. Each episode brings stories, perspective, and ideas you can carry forward. Hit play and enjoy.

SPOILER! We are not talking about romantic love in this episode.

What we ARE talking about is how you are getting traffic to your website or online messaging. Is your focus on things like pricey AD Words or pay per click, or expensive SEO? Or is your focus on creating great value through your message you are sharing?

While paying for “clicks” is not a bad thing you cannot forget that once a user finds your website the CLEAR message has to be correct to convert them into a customer. If you do not have a clear message you will continue to waste money on buying clicks that rarely convert into customers.

Create clear messaging by focusing on 2 things:
1) What is your customers problem.
2) How are you uniquely equipped to solve it.

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