Let’s talk about a tagline.
A tagline is a short, memorable phrase that is used throughout your marketing. It should convey the main sentiment or feeling that you want people to associate with your brand.
We all know that red trucker hat right? Make America _______ _______. I’m sure that you were able to fill in the blanks. So no matter what you think of that tagline, or the hat or our current political situation, that tagline works because you remember it. It is memorable, descriptive and you knew what Trump wanted to do with America. In fact in the last election he was the only candidate that had a memorable tagline and we all still remember it.
Okay, okay your business doesn’t really need a Red Trucker Hat but you should consider a great tagline for your company. In this episode we talk about why.