Let’s start with the basics: what is a blog? A blog—short for “web log”—is an online platform that’s regularly updated with new content. While the earliest blogs were often updated daily, today’s pace varies. What hasn’t changed is the core idea: a blog is a living, breathing space on the web, built around a central…
Your homepage is often the first impression potential customers have of your brand. It’s your chance to capture their attention, communicate your message, and guide them to take action. But crafting a homepage that converts requires more than just an eye-catching design—it demands clarity, simplicity, and a focus on your customer’s journey. The StoryBrand framework,…
In today’s competitive market, standing out is crucial. But many businesses struggle to communicate clearly and connect with customers. That’s where the StoryBrand framework comes in. Created by Donald Miller, StoryBrand offers a simple, seven-part messaging formula that positions your customer as the hero of the story, with your brand as the guide. This shift…
The StoryBrand framework is a powerful tool for simplifying your message and connecting with your customers. But as straightforward as it is, many businesses stumble when implementing it on their own. From misidentifying the customer’s problem to skipping essential steps, these common mistakes can undermine your brand’s message and confuse your audience. In this post,…
Back in September 2016, Karwai Pun of Home Office Digital and her accessibility-focused team, created these posters as a way of helping designers approach digital accessibility. Creating websites and apps that are fully accessible is harder than you might think because so much consideration can go into each interaction. These 6 thoughtful posters have tips…
How to Use Z-Patterns to Grab the Attention of Your Website Visitors When a visitor lands on your website they should quickly understand what you do and how to get it. Creating better content is critical but it also matters how you lay the page. Grab the attention of your website visitors with Z-pattern When…
YES, your website should be accessible to everyone who might want to use your services, purchase your products, or interact with your organization.
