We’re starting to get more and more leads that look like this: people reaching out and saying they found us through ChatGPT. That screenshot isn’t just a novelty, it’s proof that the way people search is changing. For years, we’ve focused on optimizing for Google, but now we’re seeing real prospects discover us through AI-powered…
Broken links, also known as “dead links,” are URLs on your website that no longer lead to a valid page. They can point to deleted posts, moved pages, or external websites that no longer exist. Why are broken links a problem? Fortunately, for WordPress users, the free Broken Link Checker plugin by WPMU DEV offers…
Made a recent update to your WordPress site and finding that your changes aren’t showing up for visitors? Or perhaps your site is feeling a little sluggish? The culprit is often your website’s cache! While your web browser has its own cache (which we covered here) and should be your first troubleshooting step, your WordPress…
Ever updated your website, hit refresh, and… nothing? You know you changed that image, tweaked that headline, or added that new product, but your browser is stubbornly showing you the old version. Frustrating, right? You’re not seeing things – you’re experiencing the magic (and occasional mischief) of website cache! This common issue often leads to…
Understanding how visitors interact with your website is crucial for making informed decisions about content, marketing, and overall strategy. While the term “hits” was once commonly used, it’s important to clarify modern terminology to avoid confusion and to leverage the powerful analytics tools available today. Understanding the Core Terminology To accurately analyze your website’s performance,…
Protecting Your Website and Data: Essential Security Measures In today’s digital landscape, safeguarding your website and its valuable data from malicious threats is more critical than ever. While having robust hosting infrastructure with built-in security measures is essential (and something we at Well Dressed Walrus take very seriously!), there are also crucial steps you can…
Let’s face it, keeping your website fresh and up-to-date can feel like a full-time job. You’ve got a business to run, and sifting through code or figuring out how to swap out images probably isn’t high on your “fun things to do today” list. But here’s the thing: a stale website is a missed opportunity….
We get it. Website costs are not immune to the economy. Cheap hosting is better than expensive, right? Choosing the lowest-priced website hosting might seem like a smart way to save money, but it’s important to look beyond the price tag. The cheapest hosting options often come with trade-offs that can affect your website’s speed,…
Let’s start with the basics: what is a blog? A blog—short for “web log”—is an online platform that’s regularly updated with new content. While the earliest blogs were often updated daily, today’s pace varies. What hasn’t changed is the core idea: a blog is a living, breathing space on the web, built around a central…
Your homepage is often the first impression potential customers have of your brand. It’s your chance to capture their attention, communicate your message, and guide them to take action. But crafting a homepage that converts requires more than just an eye-catching design—it demands clarity, simplicity, and a focus on your customer’s journey. The StoryBrand framework,…
