Episode 11

Digital Content Ownership (NFTs)

Here is Episode #11 of The One Liner Podcast. Most businesses are great at what they do, but struggle to talk about it in a way customers care about. This show gives you a simple plan. Each conversation shows how a clear one-liner can open doors, start conversations, and lead to more sales. Follow along and learn how to talk about your business with confidence. Hit play and enjoy.

Kelli Thompson is the founder of Tokens Square, a consultancy specializing in NFTs.  An NFT, short for Non-Fungible Token, is a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content using blockchain technology. Or in simpler terms helping businesses and individuals secure verified ownership of their digital content. In this emerging industry, Kelli struggles to explain her work in simple terms that everyone can grasp. Many people are still unfamiliar with the concept of NFTs or digital ownership and its potential to address both personal and business needs. Today, our aim is to help Kelli craft a one-liner that will help the average person understand this new industry and the practical value her services provide.

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