Episode 49

EP 49 Desperation Stinks

Welcome to Episode #49 of The Human Side of Marketing. This is where we talk with business owners, leaders, and industry voices about what really works (and what doesn’t) when it comes to modern marketing. Every conversation is practical, human, and built to help you think differently. Hit play to listen in.

Does your business have a smell?

When sales slow down many business owners start to scramble. Whether it be caused by a pandemic or just the ups and downs of business. When your sales slow down or the economy takes a turn for the worse DO NOT get desperate.

Desperation Stinks.

Desperation repels people, it does not draw them in. When you are desperate (especially in your marketing) it says that it’s all about you.

In this episode we’ll talk about how when times get tough you have to focus on a marketing message that reminds your customer how your product makes their life better. When you do you’ll attract the customers you want and keep the customers you love.

Keep up the late nights and extra hours… We all have to do that from time to time, but instead of getting desperate, get focused.

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