Episode 46
EP 46 Your message is more important than your branding
Here’s Episode #46 of The Human Side of Marketing. Marketing works best when it feels human, not complicated or overwhelming. In this podcast, we talk with people who are learning, testing, building, and leading in the real world. Each episode brings stories, perspective, and ideas you can carry forward. Hit play and enjoy.
Let’s define a couple things…
Your Brand – The look and feel and emotion that is associated with your company.
Your Message – The words people read (or hear) that helps them understand how you help them.
In this episode we discuss why it’s crucial to have a solid message as the foundation for your brand.
Why those who understand this will thrive and those that don’t will suffer. Why those who understand this will get great ROI (return on investment) for their marketing dollars spent and why those who don’t will continue to waste money on marketing that doesn’t work.
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