The success of any product or service comes down to 3 things. PRICE, COST, and VALUE. You can set your price, You can negotiate cost, but the consumer is the one who determines value. Value is the most important piece of the equation, if the marketplace finds no value in your offering you’ll surely fail. In this episode we talk about the importance of clarity in your marketing so the consumer quickly understands the value of what you are selling.
Founded in 2010, Well Dressed Walrus is headquartered in Spokane, Washington. We have been building websites and a strategic online presence for dozens and dozens (and dozens) of businesses large and small.