Podcast

The Take Away Letter

Following up with leads can get tedious.  Especially if the great lead you had that you were sure was going to turn into a sale, just won’t respond to your emails. You’ve tried to follow up 3 or 4 times and nothing.  Now what? In this episode, we talk about a great way to get a response from that lead by sending what we call the “Take Away Letter”.

Click Here to download a version of the Take Away Letter and then make it your own!

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Value Is In The Eye of The Beholder

The success of any product or service comes down to 3 things. PRICE, COST, and VALUE. You can set your price, You can negotiate cost, but the consumer is the one who determines value. Value is the most important piece of the equation, if the marketplace finds no value in your offering you’ll surely fail. In this episode we talk about the importance of clarity in your marketing so the consumer quickly understands the value of what you are selling.

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Do you buy love or earn love

SPOILER! We are not talking about romantic love in this episode.

What we ARE talking about is how you are getting traffic to your website or online messaging. Is your focus on things like pricey AD Words or pay per click, or expensive SEO? Or is your focus on creating great value through your message you are sharing?

While paying for “clicks” is not a bad thing you cannot forget that once a user finds your website the CLEAR message has to be correct to convert them into a customer. If you do not have a clear message you will continue to waste money on buying clicks that rarely convert into customers.

Create clear messaging by focusing on 2 things:
1) What is your customer’s problem.
2) How are you uniquely equipped to solve it.

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The Violent Side of Marketing

Business and marketing are like Yellowstone. It can be beautiful and exciting above the surface but underneath there are violent and tumultuous conditions brewing. In this episode of The Human Side of Marketing, we explore the importance of connecting with those emotions in business in order to create more connection through your marketing.

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Why No One’s Opening Your Emails

Email can be an important tool in your marketing plan. But it can be even more profitable if they open those emails. In this episode of The Human Side of Marketing, we shed light on why no one’s opening your emails and how to change that.

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Your Products Are Causing Problems

Your product or service was created to solve problems. However, when your customer makes a purchase, that purchase may automatically create new problems! In this episode of The Human Side of Marketing, we talk about how to anticipate those future problems for better customer service and additional sales.

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What Is Your Origin Story?

Everyone has an origin story. This humble story not only shares the obstacles you had to overcome but it makes you human in the eyes of your prospective customers. In this episode of The Human Side of Marketing, we share the power of your origin story and how to use it to connect with your audience.

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5 Things That Are Missing From Your Website

Websites are often a gateway to sales. People browse your site to find out more about you and what you do. But if they don’t understand it or you have missing pieces that make it ineffective, people will leave your site. In this episode of the Human Side of Marketing, we cover 5 things that are missing from your website.

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Before You “Start with Why”

“Finding your Why” has become a popular topic since Simon Sinek’s TEDx talk in 2009. But many people get lost when they try to put words to their own Why. In this episode of the Human Side of Marketing, we share some ideas that make it easier to find your “why.”

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When to Talk About Failure in Your Marketing

People are motivated by pain and pleasure. In fact, people are more motivated by avoiding pain than gaining pleasure. But how much “pain” do we put in our marketing? In this episode of The Human Side of Marketing, we share when to talk about failure and how much of it you should put in your marketing.

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