Value Is In The Eye of The Beholder

The success of any product or service comes down to 3 things. PRICE, COST, and VALUE. You can set your price, You can negotiate cost, but the consumer is the one who determines value. Value is the most important piece of the equation, if the marketplace finds no value in your offering you’ll surely fail. In this episode we talk about the importance of clarity in your marketing so the consumer quickly understands the value of what you are selling.

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