SPOILER! We are not talking about romantic love in this episode.
What we ARE talking about is how you are getting traffic to your website or online messaging. Is your focus on things like pricey AD Words or pay per click, or expensive SEO? Or is your focus on creating great value through your message you are sharing?
While paying for “clicks” is not a bad thing you cannot forget that once a user finds your website the CLEAR message has to be correct to convert them into a customer. If you do not have a clear message you will continue to waste money on buying clicks that rarely convert into customers.
Create clear messaging by focusing on 2 things:
1) What is your customer’s problem.
2) How are you uniquely equipped to solve it.