Your Brand’s Marketing Playbook
When you know the right words, you can…
Market Your Business With Confidence Anywhere, Anytime.
Clarify your business’ message so that you can create more opportunities to meet new prospects, close more deals, keep the clients you love, and turn your existing clients into a word-of-mouth salesforce for your business!
STOP WASTING MONEY ON MARKETING THAT DOESN’T WORK!
Have you already wasted thousands on a Website, Facebook Ads, Google AdWords and/or other marketing campaigns?
These tools are not broken, but your message likely is.
STAND OUT FROM YOUR COMPETITION
Get clarity on how to tell your message so customers will listen. Learn how to stand out in the sea of confusing noisy marketing.
SPEND MARKETING DOLLARS SMARTER
Stop wasting money on bad marketing and “quick fixes”. There is no new magic tool. The solution is centuries old and closer than you think.
GET LASTING RESULTS
Get proven ways to succeed in your marketing for the long-haul. Receive a proven marketing resource that will deliver results for years to come.
WHY MAKE THE INVESTMENT?
Too often we are running around putting out fires in our businesses. We don’t get quality time to focus on important things like our marketing message. Let’s set aside dedicated time, without distractions and fix your message. We want to get the right people from your team in a room to get aligned around a common framework so that we all know how to create clarity.
This time is critical because, when your message is right everything else in your marketing falls into place.
Without this your marketing is chaotic. You (and your staff) do not know how to talk about your product. Prospective customers don’t know how to engage with your product and existing customers are confused about, or are not aware of, your additional offerings. The result is lost opportunities and wasted money.
WHAT TO EXPECT FROM YOUR PLAYBOOK:
- The right words to use in your marketing strategy. Create marketing that works everywhere
- A better understanding of how to position your business and where to spend marketing dollars. Stop wasting money on flawed marketing that does not work
- A unified message that your staff can repeat. Turn your entire staff into a salesforce for your brand.
- A Marketing To-Do List. Win more deals and retain more ideal customers.
- Proven frameworks to use as you create new marketing. Stay focused on what matters most to your customers.
- Confidence in your marketing message is connecting to your customer in a way that makes sense to them. When your marketing makes sense to your customers, they tell others about your brand. It’s a no-cost word-of-mouth sales force that loves you and your brand!
THE PROCESS IS EASY
We’ll meet face to face (or video conference) and spend as much time as it takes to understand your customer and how we should communicate with them.
My team and I will review notes from our initial meeting and invest time in creating your custom playbook.
We’ll have a face to face (or video conference) meeting to review the Playbook. I will train you how to use this within your team and in your marketing.
For the next 3 months, I will review and consult all your marketing efforts as you implement your Playbook into your marketing.
WHAT’S INSIDE YOUR PLAYBOOK
Using an engaging powerpoint presentation, I will share with you and your team the theory behind finding clarity and why using elements of a story, is the best way to present your marketing.
Your product is only valuable when someone recognizes that it provides a solution to a problem that they are trying to solve. We will dive deep into understanding your customer, what problem they have and how you are the best at solving that problem. We are going to focus time on what it takes to get your message right so it better connects with your ideal audience. This story framework will be a timeless asset for your business for years and years to come.
A short slogan used to reinforce a key aspect of a product or brand. This usually appears in conjunction with the firm’s name and logo.
ONE-LINER (ELEVATOR PITCH)
We will create a “One-Liner” so you, and your staff, can more easily and consistently talk about your business. This “One-Liner” will clearly outline the problem you help your customers solve in a simple, relevant, and repeatable way.
BRAND SUMMARY or SHORT SALES LETTER
A short paragraph about your company that clearly and briefly states important descriptive details such as the problem you solve, the authority you have and the services you offer. This can be used in print material, social media profiles, etc. This summary will be interesting, memorable, and succinct.
MARKETING TOOLS REVIEW
Using the mindset of “You don’t need tools to build something until you know what you are trying to build” we will review your existing marketing collateral to identify pain points and missing pieces. We will look at the tools you currently using to broadcast your message. We’ll have a conversation on what is working (and why) and what is not working (and why).