Episode 58

Become a Mindreader

Your services and products should ultimately help your customers become a better version of themselves. The question all brands should be asking is “who do my customer’s aspire to become?”.

The brands that are focused on this will be the ones who rise above the competition.

We all want to be the kind of company whose customers say “They get me!”, “They understand Me!” “It’s like they read my mind!”

In this episode, we discuss how to become this type of brand. How to focus less on the features and benefits and focus more on empathy and understanding your customer’s aspirational identity.

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