Episode 50

What do your customers want to hear right now?

It’s time to get back to business as usual… or is it?

Do your customers want business as usual or do they want more?

Should you be talking about the “usual” stuff like your product’s feature and function or should you talk about things like adventure, belonging, connection, freedom, strength, and tranquility?

In this episode, we learn why NOW is the perfect time to reinvent your message by talking about a deeper meaning.

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