Episode 4

JARROD CARTER – Origin Forensics LLC

Jarrod Carter is a Forensic Scientist and owner of Origin Forensics.

Jarrod’s biggest struggle when answering the question “What Do You Do” is trying to clarify the assumptions people make about his industry while avoiding the desire to over-explain using jargon and inside language.

The desire to over-explain is something we all struggle with; however, if you begin your answer with a problem that anyone can understand, it opens a story loop in the mind of your audience they will be compelled to let you lead them to clarity.

Jarrod and I will do this and give him more opportunities for business by creating a clear and memorable One-Liner.