Hey! It’s Curt back with another episode of The Human Side of Marketing.
Here’s the deal…
Most people feel like websites are a necessary evil (we covered that in episode 3).
And so they go out and try to find a deal on a website so they can say they have one. But then their website just lives there in cyberspace creating no value for the business owners (you). This confirms the belief for them that websites are a necessary evil and the cycle repeats itself.
Your website is one of the most important tools in your entire marketing strategy.
What’s missing from most websites is not pretty pictures or cool effects. What’s missing is clarity in how you (the business) can help me (your potential customer).
And in this episode we breakdown the importance of clarifying your website.