BUSINESS COACHING
Grow a healthy business
FIX THE MOST IMPORTANT PARTS OF YOUR BUSINESS
When all the parts of your business are healthy and work together, they fuel profitable, sustainable growth. As a Certified Business Made Simple University Coach, using the curriculum at BMSU, I’ll coach your business through the following…
Marketing Made Simple
Marketing should be easy and it should work. But most business leaders struggle with marketing. The secret to solving marketing problems is a sales funnel. No matter the size of your business, creating a sales funnel is the easiest way to grow.
How a sales funnel will benefit your company:
• They are inexpensive
• You can create them on your own
• They get an enormous return. They win over clients without being pushy
Mission Statement Made Simple
Without a clear and compelling mission statement, your mission is doomed.
Most people and organizations fill their mission statements with so much jargon and inside language, even the people that wrote them can’t remember them a few days later.
Without a clear and compelling mission statement, you will not compel people to go on a mission at all.
Hero on a Mission
Most people think life is something that just happens to you. You are just at the mercy of your experiences and circumstances.
But what if you started thinking about life as something you actually get to create?
What if your life could be lived in a more interesting way? What if you structured your life like a movie? What if you became a character in an interesting story? What if you became a hero on a mission?
StoryBrand Messaging Framework
If you’ve got a great product or service, but sales and leads just aren’t where you want them to be, there’s good news and bad news.
The bad news? You’ve got unclear messaging. Your leads and customers don’t really understand how you can help them. So, they go and buy from someone with marketing they understand.
When you clarify your message, your website starts working for you. Your team members become a sales force, and your customers speak a viral message that spreads.
Learn a proven communication formula that has been used in thousands of major motion pictures. You will completely understand how story works and why it’s the most powerful tool to capture someone’s attention. Apply this framework to your company’s messaging including websites, email campaigns, keynotes, and even elevator pitches. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you and buy from someone they understand. Companies that clarify their messaging win in the marketplace. Your business shouldn’t suffer because your message isn’t clear.
Communication Made Simple
In today’s corporate environment, if you can communicate well, you are unstoppable. However, too many business leaders fail to understand that communication must be planned. As a result, their message confusing and ultimately ignored. Great communication is planned
In order to communicate well, you need to be able to accomplish the
things
• Be understood
• Be interesting
• Inspire change
MOST COACHES AREN’T COACHES THEY’RE CHEERLEADERS.
There is a difference between a coach and a cheerleader. A cheerleader can only provide encouragement, but a coach does more. They help develop skills, offer a plan, and measure their clients’ success.
When all the parts of your business are healthy and work together, they fuel profitable, sustainable growth
- Create guiding principles,
- Create a clear message
- Developing a marketing plan
- Create a sales framework
- Create an execution plan
- …and much more.
IS MY BUSINESS HEALTHY?
Many entrepreneurs and business owners struggle to determine the health of their business. It’s easy to look at just certain aspects of your business like finances or marketing to get a pulse. However, to really determine the health we must check all the vital signs. This new Business Made Simple Assessment called “The Business MRI” will help you do exactly that!
The BUSINESS MRI from Business Made Simple
A 20-minute test to determine the fitness level of your business.
When all the parts of your business are healthy and work together, they fuel profitable, sustainable growth. A healthy business also creates a work environment where everyone is engaged and thriving.
Just like a human body, a business needs all its parts to work together. When marketing is weak, sales have to overcompensate. Likewise, when your mission isn’t clear, it’s as though you’re operating with a confused mind.
By taking this assessment you will quickly identify the parts of your business that need immediate attention. When you give the parts of your business the attention they need you get much better results.
STEP ONE
Complete the Business MRI assessment
STEP TWO
We’ll review the results
STEP THREE
I’ll reach out to you and schedule a time to review the results.
The Human Side of Marketing
