StoryBrand Messaging Framework
If you’ve got a great product or service, but sales and leads just aren’t where you want them to be, there’s good news and bad news.
The bad news? You’ve got unclear messaging. Your leads and customers don’t really understand how you can help them. So, they go and buy from someone with marketing they understand.
When you clarify your message, your website starts working for you. Your team members become a sales force, and your customers speak a viral message that spreads.
Learn a proven communication formula that has been used in thousands of major motion pictures. You will completely understand how story works and why it’s the most powerful tool to capture someone’s attention. Apply this framework to your company’s messaging including websites, email campaigns, keynotes, and even elevator pitches. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you and buy from someone they understand. Companies that clarify their messaging win in the marketplace. Your business shouldn’t suffer because your message isn’t clear.